They’ve done it again! I’ve just come back from the supermarket, and the cheese wasn’t where it was last week. Nor was the coffee. And I couldn’t find the eggs either, without the help of a charming assistant… Is it just in England that supermarket managers seem to like moving the stock around?   Is it a marketing ploy, to encourage shoppers to wander the aisles? Or continuous testing to find the best spot in the store for the sugar? Surely the supermarket managers don’t do it deliberately, to annoy someone who wants to rush in, do the shopping and get back to work?

So, instead of expecting the customers to re-learn the layout of the shop, why not copy the idea of those clever people at Leroy Merlin (DIY store in Montpellier, France). The handle of the trolley is a helpful map of the store. Brilliant. Supermarket managers, over to you….